Director of Marketing
Also known as: Director of Communications
What this role does
Leads branding, campaigns, and audience growth strategies across platforms.
Day-to-day work includes
Setting marketing strategy
Overseeing staff and vendors
Aligning campaigns with programming
Analyzing sales and engagement
Skills
Strategic thinking
Writing and editing
Data analysis
Team leadership
Music background?
Helpful, especially for artistic messaging.
Typical entry path
Marketing Coordinator → Manager → Director
Salary snapshot
$90k-$120k
Related roles
Chief Marketing Officer · Executive Director